Revamping the Arc of DFW Area’s Website for Sustainable Growth
Project manager guiding a team of 7 to redesign non-profit website to increase accessibility, decrease admin maintenance time, and build for future growth of organization.
Project Brief
A website redesign that creates more engagement and a larger community through a story bank and submission portal and is more scalable for the future growth of the organization.
Approach
Discover - client meetings, heuristic analysis
Ideate - sketching, wireframe workshop
Design - high fidelity wireframes, interactive prototype
My Role
Project Manager
Client
The Arc of DFW Area
Year
2024
Timeline
10.5 weeks
Team
1 Project Manager
3 UX/UI Designers
3 Graphic Designers
Outcome
We delivered a Figma design file complete with all relevant materials and instructions as well as a handoff PDF with more details on how to build the website given no developer was hired.
In the first 30 days after launch, the Arc of the DFW’s website reached 216% more users and achieved a click through rate of 4.6%.
https://www.thearcofdfw.org/
Situation
The Arc of DFW is evolving—its website needs to keep up.
The Arc of the DFW Area is dedicated to empowering individuals with I/DD (Intellectual and Developmental Disabilities) and their families. As its events and programs grow, the website must stay user-friendly and adaptable.
I managed a team of 7 designers to help our client in redesigning their website to improve usability, better reflect their goals, and connect the larger community through storytelling and advocacy.
The second meeting with our client, virtually. We defined goals via a project brief to maintain alignment and discuss next steps.
Problem
The current site is difficult to navigate, maintain, and lacks the ability to grow with the organization.
The Arc of the DFW Area's website lacked in usability due to the long paragraphs of text, dead links (making it difficult to maintain), and did not make the main goals of the organization clear.
The organization wanted to pivot from being an information distributor to a portal for those with I/DD to share their personal experiences and gather a community to advocate for self-determination.
The original website was text-heavy, hard to scan, and had a disorganized information architecture with overlooked pages.
Action
We analyzed the existing website via:
Result
We completely redesigned the website with:
More informative Home page
New Advocacy, Programs, Story Bank, and related pages
Mobile-friendly design
Streamlined information architecture
Custom infographics for concise info
Template pages for new programs
We also provided a handoff document detailing the components of each page, style guide, and how to use a plugin to build the site (given the event no developer is hired).
Impact
Our website redesign, now developed, serves is an open door for people to learn and take action from to empower the I/DD community.
The website design is made to grow with the Arc of DFW Area, already reaching 216% more users. With more voices speaking on the issues that people with I/DD experience, laws/policy and perception will change and positively affect the lives of those with I/DD.
A photo of us with James, the President of the Arc of DFW Area, after explaining and handing off our design documents.
Check out the video documentation of our process:
Thank you to James Lunday (Arc of DFW Area), Stephen Zhang (Professor), and my team: Gavin Figert (Voiceover, Video Editor), Myles Anderson, Sana Al-Mayahi, Aurora Schafer, Jayla Momon, and Marilyn Garcia.
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